locco agency
Category
Branding
Tone of Voice
Client
IE University
Year
2022
As part of an academic project, developed the visual identity and communication strategy for the fictional agency 'Locco,' blending 'local' and 'ecological' in Spanish. Initially, the serious approach didn’t reflect the playful aspect of 'locco' (meaning 'crazy'). The strategy was reworked to embrace a vibrant, unconventional tone.
Overview
After redefining the tone and identity, adopted a bold and energetic approach with colorful visuals and impactful messaging. The communication embodied the agency’s ecological values while standing out for its originality.
The concept: ‘Choose Locco for a creative, unconventional strategy that sets you apart.’
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