WeInk

Category
Rebranding
Social Media
Client
WeInk
Year
2025

Modernizing Weink's visual identity to make it more digital and attractive, while staying true to its mission of accessibility and supporting authors. The challenge was to adapt the brand's image to user expectations while strengthening its presence on social media.

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Overview

A new, modernized, and digitized logo was proposed to reflect Weink’s universe in a contemporary and impactful way. The color palette was revised to bring freshness and dynamism, and Instagram posts were redesigned to ensure visual consistency with the new brand guidelines. The goal was to establish a strong, engaging identity aligned with the platform’s digital evolution.

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Stand out with designs that reflect your identity.
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