Mettek

Creating a visual identity for Mettek required starting from a blank slate in an industry where branding is fluid, expressive, and deeply tied to artistic identity. Unlike traditional branding projects that include defined color palettes and typography systems, music branding relies heavily on mood and atmosphere. The challenge was to develop a logo that was bold, recognizable, and adaptable, while staying true to the duo’s personality and the immersive nature of their music.

Instead of a plain typography logo, the design introduces an iconic star-like element, representing both members while evoking the idea of movement, energy, and the transporting nature of their music. The branding is built around a modular system with primary and alternative logos, allowing flexibility in usage across digital and physical mediums.